How To Excel As An Upcoming Artist in Nigeria Music Industry

How To Excel As An Upcoming Artist in Nigeria Music Industry

The of audio recordings and standard beats with the aid of technology to elicit different rhymes and melodies of music makes up the modern Nigerian music industry.

Nigeria has the most famous and well productive music industry among the African countries, the industry is full of talented artists that have done significantly excellent both locally and internationally, yet many are still aspiring to make it to the mainstream. They are the upcoming or literally, the “about to happen” artists.

From a listener’s point of view, the words “upcoming artist” describe an “average” musician who has not made it to the mainstream consciousness, irrespective of your talent or how long you have been in music profession. One should note that “upcoming” does not belittle an artist’s performances.

Some researchers may point “joining of a major ” as the best alternative for an upcoming musician. However, it’s obviously not easy to be by a major label irrespective of the fact that you are talented. This masterpiece offers a step by step guide on how to make it to the big stage; adherence to instructions stated below may result to an upcoming artist being signed by a major label even without contact.



Zealousness, the most important tool to begin with as an upcoming artist, helps to improve one’s confidence, not only in music but in any kind of profession, it eradicates doubtful feelings which may hinder performances. Lack of zeal or in music results to too much expectations and early gassed-out egos.

The industry is competitive and full of challenges, one who has little or no interest in music will definitely give up afterwards; of course some go into music without zeal but because of . They expect each music they drop to be a hit, once it’s otherwise, they loss their ego or become inconsistent.  


Use of Social Media Platforms

By means of social media, Nigerian singer, Terry Daniel Aweke popularly known by his stage name “Terri” was signed into the Starboy record label when he did a cover on one wizkid’s song, though working under Wizkid was a dream, he had never believed such dreams will come true.

Also, Mayorkun was signed into DMW when he did a of Davido’s single “the Money” featuring Olamide. The same social media influence helped Teni, Picazo Rap, and many other artist to the mainstream.

Social media platforms help to artists to other artists; and artists to fans. It also provide wider within a very short period of .

Being to your fans to also helpful, the media is there to bridge the gap between artists and their fans.

Television shows, stations, internet bloggers, digital streaming platforms like spotify and Apple music are cheap but reliable means of music promotion among upcoming artists. 

The truth is that you cannot make it on your on in Nigerian music industry.   Connection with other artists for collaboration also makes to your number of fans probably from the artist you collaborate with. For instance, Temilade Openiyi, professionally known as “Tems” became popular because of her hit song with Wizkid “Essence’ and that with Drake “fountain”.



Once you have built commitment with your audience, you need consistency to to demands for new videos, freestyles, or whatever contents you are known for.


Uniqueness in music pattern

Having a unique appearance, voice, manner of starting music, or dance step can also help to attract new fans on social media platforms.

into the industry with the same manner of music as Wizkid for example, may only present the upcoming artist with a problem of lesser recognition as he/she cannot compete with such established stars. In such scenario, the only helpful hint is to adopt a unique or modified pitch for your audio tracks. Be known for a particular sound, there is no need faking voice to sound like a star, it’s a gradual process,


Know Your Audience

Your family members and friends may be helpful in your music career, but they do not deserve much attention as other fans you have no common relationship with. Family members may appreciate or your content whether it’s or not, they may also be less judgmental or less to criticize your content than other fans.

…swiftness in changing music pattern is advisable, you just need to know who your listeners are. It is also helpful to change a genre of music once a specify style is not giving you the attention you want.

Most rappers like Olamide

You will notice presently that music fans extract lyrics that suits their emotional conditions to upload on their Social media platforms like Twitter and WhatsApp status thus, promoting your music unconsciously; upcoming artists should try to bring of such lyrics that predict fans’ emotions or describe their current situation. 

For instance, heartbreak from relationship is a common scenario presently, a lot of teenagers have done one or two things they regret doing, there are youth in need of a job, merriment, , or cultural contents are also helpful. 

These instances are seen in like “Motivation” by Victor AD, “Kweku The Traveler” by Black sheriff, “Problem No Dey Finish” by Erigga, “Acohol” by Joeboy, and National Cake (Break Up) by Maxee.


…have you ever wondered why some weird meaningless music are loved better than those with well composed lyrics?


The need for a good lyrics cannot be over emphasized, in Nigeria however, what you say in your music is not really important as people (including foreigners) dance to music sang with strange languages without minding their lyrics, probably because the sole aim of music is more of entertainment than a means of passing .

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